Employee Spotlight – Maria Winfield

Maria is our Specification Co-ordinator here at Norcros Adhesives. She has been with the company for 5 years. Welcome to her Employee Spotlight.

Can you tell us about your role at Norcros Adhesives and how is changed since you started?
From when I started at Norcros Adhesives over 5 years ago the role has moved slightly away from a lead generation/tracking role to a more architectural and sales role. My role encourages and monitors Specification and order growth. I have also created a project pipeline so we have an idea of future business from Specifications prepared.

What does a typical day look like for you?
I have diarised calls and emails which are important to keep up to date so we don’t miss out on opportunities and requests for projects and CPD appointments. I do lots of co-ordinating with our sales team ensuring we know exactly what has happened to projects they are involved with, checking they have followed up on past conversations and updated me to keep the project pipeline as accurate as possible.

How have you been able to learn and grow at Norcros Adhesives?
I attend our group specification meeting approximately 4 times a year with our sister companies, Abode, Croydex, Johnson Tiles, Merlyn, Triton and Vado. This has introduced me to company representatives for the Norcros Group, and allows for the collaboration on various projects within the industry. It is the type of project I had not been involved with before and has proved very interesting.

What have been your proudest moment at Norcros Adhesives?
Although Covid-19 has unfortunately slowed down RIBA CPD appointments over the last two years, in 2019 I had 43 architectural company appointments booked and presented which involved many architects from each practice attending. This was the most we had ever done in one year, which also brought in new specifications and business. As a comparison we presented 27 in 2018. My aim is to do even better then that moving forward, as well as increase specifications to win business.

What advice would you give to someone looking to start their career within the Specification sector?
To have patience, architectural specifications especially can be a very long process but have the enthusiasm to want to do everything possible to win business

Can you share any insights about succeeding in this Industry?
Be honest with your customers always give them the best information you can. Don’t make false promises that will cause them problems later and ruin the relationship you are making with them.

What advice would you give to your younger self about your career?
Not to be frightened to make mistakes along the way and make sure you learn from them.

What’s your favourite activity to do in your spare time?
Getting together with my family or friends for meals and drinks.

What’s the last song you listened to?
Castle on the Hill – Ed Sheeran

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Technical Support

For technical information about Norcros Adhesive products please call:

01782 524140

Technical Support

Technical Support

For technical information about Norcros Adhesive products please call: 01782 524140


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