NORCROS ADHESIVES PUSHES INTO THE FLOORING MARKET WITH HEADLAM LISTING
Norcros Adhesives is extending its presence in the flooring market by forming a new partnership with Headlam.
Headlam is Europe’s largest distributor of floorcoverings, with 63 individual businesses in the UK, France, Netherlands and Switzerland. It is also the UK market leader, supplying flooring products to both the commercial and residential sectors.
The new three-year agreement between the two companies means that Headlam will stock key products from the Norcros Adhesives range – principally levellers, floor preparation products and Norcros Pro Gyp Base for tiling on to anhydrite screeds.
“We have been particularly impressed with the quality of innovation in the Norcros Adhesives product range,” says Darryl Price, Commercial Director of Headlam UK. “The trend in the flooring market is towards increasingly technical system solutions. Norcros Adhesives have shown that they can deliver this in the tiling sector, so we are very happy to work with them, as they promote a similar innovative philosophy in the flooring market.”
“Headlam is a great brand to be working with,” says Rob Kyle, Sales Director at Norcros Adhesives. “As we look towards increasing our presence in the flooring sector, we are confident that we will be able to replicate in flooring the level of innovation that we have been able to bring to the tiling market. So we look forward to working closely with the team at Headlam over the next three years to get the Norcros Adhesives products out to the market.”